$2.4M · Alibaba / Lazada · Hyperscaler
2023 • SINGAPORE • HITACHI • ENTRENCHED 3 YEARS
The Challenge
Incumbent Stranglehold: 3-year Hitachi entrenchment. IT leadership blocked all external vendors due to legacy ties, creating a budgetary dead end.
The Strategy
Executive Alignment: Mapped Regional HQ to identify the VP of Finance as the Economic Buyer. Engineered a custom P&L model proving $4.1M in OpEx savings, shifting the conversation from 'IT spend' to 'Business Value'.
Contract Value
$2.4M
Savings Case
$4.1M
Incumbent
Displaced
Impact Snapshot
The Result
Market Share Capture: Secured $2.4M multi-year deal. Successfully displaced Hitachi as the primary vendor.


